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Everything a one-man band needs to
get clear. get noticed. get paid.
Hands up which marketing guru isn’t promising explosive customer growth. Thought so. So let’s not waste time on grandstanding, let’s talk about how we’re going to make that magic happen.
Founder Road is everything a solopreneur needs to create “shut up and take my money” messaging. Stuff no one’s sharing anywhere else!
Want to jump in and stir things up?
Stop me if this sounds familiar
You’ve taken the plunge. Struck out on your own with a business idea that’s going to change the world.
The problem is no-one knows about your business. Why?
Because you don’t know how to talk about it in a way that demands attention.
Let me guess. You’re scratching around on LinkedIn trying to get engagement, spamming people’s DMs trying to start conversations, and writing posts that no-one reads. Look at you go.
Nothing works and so you’re stuck in No Man’s Land, but there are no customers in No Man’s Land. Just founders making a living drawing hearts on coffee foam and attending the “Everyone’s Ignoring My Business” support group.
Help is at hand.
What you desperately need
You don’t need another “proven system” or “the exact formula” or even any “secret sauce” (massive eye roll to that). You need to bump into a couple of people who've been in this hole and know how to get out.
People who can take you from a life of tumbleweed and crickets, to conversations that start with, “I love what you’re saying, can I book a time to talk?” and finish with a Visa card.
If you aren’t seeing messages like this slide into your DMs on a regular basis, then shut the door, shout “Alexa stop” and give us a few minutes of your undivided.
Hi Peter
I came across your inspiring post about the cleaning office business and how you helped him go from being ignored to receiving clients. I could resonate with his problem and loved the way you say you resolved his problem. I am stuck and was hoping you might assist me, please let me know.
I just came across your post for the cleaning business.
I am in a similar situation where the market is crowded and it’s much more harder to get business.
Is there any chance we can discuss or if you can recommend a method?
I saw your recent post about cold calling and couldn’t agree more!
I’ve been somewhat of that opinion for some years now. Anyway, it was enough to intrigue me so if you have any further information you can send me and/or arrange a time for a chat then let me know.
I love your style and it gels with me instantly - Straight talking is where it’s at - not the same old marketing crap!. •
Really found the linked in profile article very useful indeed and I’m going to look at mine and rewrite based on your advice.
Would love to possibly arrange a 121 with you at some point and talk social media growth etc. I own two businesses - a successful graphic & web design business Headfuge Design.
Hi Jo
I’m just putting the feelers out for one of my clients who wants to run a Facebook ad campaign for 4 months. Do you have a service and price page I could send them please?
Hi Jo
Ooooh, it;’s rare to find someone who knows what thrivechart and ads are on LinkedIn, let alone funnels...
Read your most recent post and can really resonate with it!
I’m the founder of a brand consultancy - struggling to get past difficult and low paying clients and would love some guidance and mentorship with getting past them.
Hi Peter
Your latest post resonates with me! It would be good to have a conversation to see if there is a way you could help.
Hi Peter
Wondering whether I could get your feedback/comments on my new business venture.
We just recently launched, and I’m curious as to how we present ourselves and whether the concept is in layman’s terms.
I’ve enjoyed reading your Linkedin posts since we’ve been connected.
I’d like to have a chat with you about our business to see whether you can help. Happy to set up a call?
Hi Jo
Would be interested in hearing about how you run your ads for potential clients, I have been with the same guy for over 2 years but feel it’s time for a change. I had a chat with persona yesterday and liked what they do but wouldn’t mind hearing from you.
We definitely do want it!
Thank you! You’re a breath of fresh air on LinkedIn! Don’t stop!!
If you live in a world where you didn’t know messages like this exist, then here’s what we’d like you to do.
Enough of the shortcuts
Gather together all the templates, fill-in-the-blanks emails, ChatGPT bollocks, and anything else you thought was a shortcut to a yacht, and put them in a pile. Now soak it in petrol and put a match to it. Let’s start again. Short cuts don't work*
We’re a bit different
Welcome to Founder Road.
*Source: Anyone who’s been paying attention for the last 50 years
What is Founder Road?
Starting your own business should be a joy.
Do it right and it’ll give you the freedom and the money to live life how you want to. Emails on the beach with a glass of Pinot. That’s the dream right?
But somehow in the last decade, things have gone pear-shaped.
It’s never been easier to start a business, but it’s never been harder to get attention. And those waters have been muddied by snake oil salesmen peddling shortcuts and spam machines, and gurus promising the earth but delivering sweet FA.
What should be a joy has become a struggle.
And I’m ashamed to admit, we’ve all stood by and let it happen.
But you know what? If you know how to do it, the joy is still there. The ability to build something that pays for the important things in life. Ballet lessons, those magical family holidays, or the watch that whispers, "Yeah, I'm wearing a Tag Heuer, try to stay calm". That’s the magic. We’d just lost sight of it under a mess of shortcuts and scammy tricks.
Founder Road is our love letter to entrepreneurs everywhere. A fresh start. Back to the basics that work, the way it should be.
It’s a collection of all the things we’ve ever built. Things that work. Things that have generated us over a million pounds in sales over the last few years. Playbooks, videos, guides, interviews, courses, recordings, articles, together with some live events that will punch way above their weight.
What do you get?
Short answer, you get a lot. A ton of content, expertly crafted based on a ton of experience, and a ton of careful curation that makes it easy to use and mega-valuable. Which all adds up to three tons of value (I think).
LIVE EVENTS
This isn’t “fake live”. Like we recorded it last January and we’re still milking it. This is us (or guest experts) showing up “live live” online and getting down and knowledgeable with you for an hour about the topics that really matter. Expect at least one a month. They’re worth the membership on their own.
MONTHLY FOCUSES
We’ll pick a topic (that you tell us to pick) and for 30 (or sometimes 60) days we’re going deep. We’ll all start together and work through things. Expect challenges, guides, playbooks and events. Also expect to finish the month with your shoulders back and your chest out, and a whole new level of “let’s go” confidence.
PLAYBOOKS
Carefully selected combinations of content for a quick nought to sixty on subjects that matter. Like a mini-course for the solopreneur in a hurry
QUESTION & ANSWER
There’s no such thing as a stupid question. Bring your questions (on anything) or send them in, and we’ll get to work on answering them live for everyone’s benefit. If you can’t make the event, come back for the recording.
LIBRARY
A seemingly inexhaustible archive of unputdownable content. Guides, playbooks, event recordings, articles, videos, case studies and infographics. Everything's organised so you can get what you want in one click. Sort it, sift it, and smother yourself in knowledge.
COURSES
Longer form online learning for a deeper dive. Something for those who like to spend a bit of time and become black belt, third dan, level expert on their subject.
COMMUNITY
Come for the endless valuable content, stay for the people and the vibe. Everyone has something to offer. So let’s get to know each other*. Who knows you may also find there's business to be done!
* Not in a creepy, all up in your DMs kinda way.
TECH VAULT
You’re going to need some tools, and sometimes you’re going to need someone to show you how those tools work. The Professor will see you now, in the vault (he won’t really, it’s all recorded “How To” value, but you get my point).
What’s the damage?
This is stuff we’ve delivered over the last five years in hands-on engagements for companies from start-ups to FTSE-100 organisations. (Ask your Gen-Z marketing guru if he’s done that!)
We charge them thousands for this expertise.
By putting it online and making it self-service, it’s yours for less than the price of a medium sized Domino's Pepperoni Passion a month, which if you think about it is a miracle. You eat one less pizza a month, your calendar fills up. Amazing!
There’s no weasel words, no contract tying you in. You’re as good as your last payment, and we’re as good as our last month’s performance. Deal?
Founder Road has been a real find. It's my go-to resource when I want to write something with impact that's going to get noticed. I wouldn't be without it
Viki Vallance-Clark
Because of my work with Jo, I have been consistently booked out with clients through the growth of my email list and community building.
Tricia Murray
I was overwhelmed with everything I had consumed about Facebook ads, lead magnets and how to grow my tribe, but Jo gave me a clear outlook on what they all mean and what my next steps are.
Claire James
Jo's a fucking legend. She's changed my business and helped me reach a much wider audience and this year her changes have equated to a 42% bounce in my revenue. We've worked together on my sales funnels for two years, and long may it continue!
Catherine Gladwyn
Joining Founder Road was one of the best decisions I've made for my business. It's the first place I go when I want to create something for my audience that has clarity and impact.
Lewis Shaw
It's exactly what I was looking for to make my messaging stand out from the competition. It's jammed full of useful, usable ideas, a great resource!
Monique Goodwin
I feel like I have a personal mentor as I navigate the challenges of creating effective marketing campaigns. Suddenly I'm getting attention from the right people.
Mark Ward
If you want to cut out the guesswork, I highly recommend signing up! They literally lay out every step in a foolproof way that will get results as long as you are committed to doing the work!
Krystal Jones
About us
Him:
Peter is recovering from a midlife crisis in a lycra onesie, or as it’s more commonly known triathlon. But what he lacks in swim, bike, run skills, he more than makes up for with a keyboard in his hand. He has helped hundreds of brands from the high street to the web, and from solopreneurs to FTSE100 to throw off the suffocating shackles of their comfort zone, find their true voice and say it like it is.
When he’s not writing pretty words, you’re most likely to find him by a fire, feet up with a book and a basket of emotional support pastries.
Her:
Jo is on a mission to grow biceps bigger than your dads and glutes that deserve their own postcode. A seven days a week gym goer (basically lives in gym gear), she brings that same dedication to helping businesses pump up their sales funnels. Specialising in Meta ads and email marketing, Jo flexes her expertise to turn strangers into loyal customers.
Day in, day out (after the 6am gym sesh) she has worked with businesses of all sizes, and all ad spend budgets, helping the ditch the fluff to craft campaigns that convert, with straight talking, personality packed strategies that actually connect with the intended audience.
FAQs
Not only is it right, it's perfect. There is lots of material designed specially for people who have had nothing more than and idea and want to start from scratch.
Assuming you want to keep growing your business then Founder Road can help you with fine tuning your messaging, putting it in front of the right people and turning that attention into enquiries. This is certainly not a "beginners only" community. Far from it! We've helped clients of all shapes and sizes, from the High Street to the Internet, and from one man bands to FTSE-100 companies, so there's plenty of expertise on offer whatever your stage..
Founder Road is designed for coaches, consultants and freelancers. One man bands who don't have the resources to engage expensive agencies. Small business founders will also get a lot out of it. It's not really designed to handle the marketing needs of Microsoft (but if you're reading Microsoft, we're willing to give it a go if you are!)
As soon as you join you have access to everything. We don't hold anything back.
You can cancel at anytime. Your membership will continue until the end of the most recent month you've paid for, at which point your access will end.
Yes, all of our live events are recorded and published in Founder Road, which means not only can you catch up on any live events you miss, but you can also look back through the archive of past live event recordings. There's loads ready and waiting right now.
We get it. Not everyone is an impulse buyer, even when they know something looks right. But if you're thinking of leaving it for another day, let us ask you a question.
What is going to happen between now, and when you do decide to join Founder Road, that will make the wait worthwhile?
Because if the answer is "Nothing I can think of" then all that's going to happen is a lot of dead time when you could have been driving your business forward. So if that's you, give it a go.
We can't give bespoke one on one support but there are a few things we can do that are the next best thing. First there will be regular Q&A sessions where you can put your questions to Peter and Jo. Also we will answer questions and give feedback by email, but be patient if we don't answer immediately. And of course in the 60-day focuses you can bring your work to the live sessions for feedback.
Still have questions?
Click below and ask (Jo's specialist subject is Love Island).
Bonus for early birds???
Let's not dick about. If you're going to commit, then we're going to commit too. Here's how.
If you sign up before 10.00pm (UK time) on Friday 27th June, you’ll get a free copy of the 75 most successful LinkedIn posts Peter has ever written.
No messing about. As they appeared in the wild, these are posts that have attracted over a million views, brought in hundreds of enquiries and hundreds of thousands of pounds of business. If we sold this on its own, it would cost way more than the £20 you’re about to invest in your first month’s membership.
Don’t hang around. The clock is ticking.
